Resorts World Birmingham

Case Studies

Resorts World Birmingham

Resorts World Birmingham

Sprink Break at the Circus

Destination: Resorts World Birmingham

DREAM.

Meet Resorts World, Birmingham. The destination for family fun and 24-hour entertainment in the West Midlands.

The brief? A candy-coated circus flash mob to celebrate their spring break. With aerial and acrobatic circus from CircusMASH and live music from Aston Performing Arts Academy, we were on to it in a flash…

 

DARE.

Inspired by this ‘sweet’ theme, we curated a thirty minute opening spectacle with a parade down and around the shops; a sugary rush of circus mania which lead audiences to our rig in the main atrium, decked out in candy land sweets and treats.

We created three flash mob performances which also featured an array of circus workshops and take-home treats to celebrate spring in circus style.

DAZZLE.

We love seeing the awe and surprise on people’s faces when they experience the unexpected. And Resorts World pitched it perfectly using flash mobs to create moments of shock. The team were thrilled to see their vision come to life and were particularly grateful to be able to hand over the entertainment to someone they could trust. A sweet result for this lifestyle destination.
 

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