Halfords

Case Studies

Halfords

Halfords

And the award for the best big top goes to…

Halfords!

DREAM.

Meet Laura. Colleague Events Manager for Halfords, a brand so well known, we probably don’t need to tell you what they do.

The brief? An annual conference and awards ceremony at Halfords HQ. Except this year, Laura was dreaming big. As in big top…

DARE.

…which of course needing filling with the unconventional, the fantastical, the magical. The
circus.

Laura wanted ‘energisers’ throughout the day to keep delegates on the ball. Followed by a full-scale and elaborate circus experience to transform the evening.

A dream brief. But with no time for dreaming, we set to work and we created Tormenta. A circus spectacular capturing Halfords’ vision and values of fitness and adventure. With floating umbrella tricks, aerial silks and breath-taking acrobatics, Tormenta depicts both.

DAZZLE.

Laura was delighted with the performances which were perfectly suited to the Halfords Big Top event and really brought to life their ‘journey’ theme. The Halfords team were mesmerised throughout, making this annual conference one they won’t forget.

“Each performance from CircusMASH was absolutely brilliant and our colleagues were completely mesmerised the entire time. The team at CircusMASH were great to work with – nothing is too much or too hard – and I would definitely recommend them.”
Laura Lucas, Events Manager, Halfords.

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