At House of MASH, we understand that creating a memorable event is about more than just the logistics. It’s about creating an atmosphere that engages and inspires your attendees. And that’s why we’re committed to training our clients’ minds to see the air, influence the atmosphere, and make their events unforgettable experiences.
Seeing the Air: Understanding the Power of Atmosphere
This video was from a job at The University of Birmingham years ago for an annual gala awards dinner. It was the first time we’d created something where the air was electric, visible and palpable. The feedback was out of this world. We upped our game that day and from then on… we’ve evolved our creativity into the wondrous performance we craft now.
Atmosphere is the invisible force that makes an event memorable. It’s the feeling in the air that sets the tone for the entire experience. And it’s something that can be intentionally created with the right mindset and approach. I get so excited as I write this as my imagination is running wild.
At House of MASH, we work with our clients to understand their goals and vision for their event. By visualising the sensory experience of the event, we can start to develop a clear and inclusive picture of the atmosphere they want to create.
Influencing the Atmosphere: Using Visuals, Choreography, Design, Lighting, and Sound to Create a Memorable Experience
Once we’ve visualised the atmosphere our clients want to create, it’s time to start bringing it to life. This is where our expertise in choreo, design, lighting, and sound comes into play. By using these elements effectively, we can influence the atmosphere and create an experience that attendees will never forget.
Choreography
By the far (for me) the most exciting one… and my speciality! Pulling performers together, exploring creativity and collaborating to make something spectacular puts a smile on my face from ear to ear.
Design
Our team of experienced designers will work closely with our clients to develop a design that is intentional and aligned with the atmosphere they want to create. This includes everything from the layout of the space to the colours and textures used in decor.
Lighting
Our lighting experts use cutting-edge technology to create stunning lighting displays that set the mood and enhance the overall atmosphere of the event. From warm, dim lighting for a cosy, intimate atmosphere to bright, colourful lighting for a festive, energetic atmosphere, we’ve got it covered.
Sound
Myself in collaboration with our team of audio specialists use state-of-the-art equipment to create the perfect sound and soundtrack for the event. Music and sound is EVERYTHING! The music that creates the mood we’re going for, creates a bedrock for the energy of the piece.
Making Your Event an Experience: Putting It All Together
Once we’ve trained our clients’ minds to see the air and influence the atmosphere with choreography, design, lighting, and sound, it’s time to make their event an experience. This is where the details come into play.
At House of MASH, we believe that every aspect of an event should be intentional and aligned with the atmosphere our clients want to create. From the food and drinks to the activities and entertainment, everything should be designed to enhance the overall experience for attendees.
If you are planning an event… speak to us at the start. Although we’ll provide your entertainment we will do that in an inclusive way that keeps all elements aligned.
But it’s not just about the details – it’s also about the overall vibe of the event. As the host, our clients set the tone for the entire experience. By being present, engaged, and enthusiastic, they can create a positive, welcoming atmosphere that makes attendees feel like they’re part of something special.
House of MASH Can Help You Create Memorable Experiences
Creating a memorable event is about more than just the logistics – it’s about creating an atmosphere that engages and inspires your attendees. At House of MASH, we’re committed to training our clients’ minds to see the air and create unforgettable experiences.
By working with our team of experts in design, lighting, and sound, you can be sure that your event will be one that attendees will never forget. Contact us today to see how we can help you make your event an experience to remember.
Hope to see you soon!
Joe
Founder & Artistic Director